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Cost Effective Marketing for Small Business

President of Piranha Marketing, Joe Polish, reveals three invaluable top techniques to market your business more effectively & efficiently.

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Cost Effective Marketing for Small Business
There's one thing every business needs: a delivery system.

You've got to reach your clients and users, which can be a very time-consuming and costly process.

Where do you start and how to you continue to manage this ongoing promotional necessity without watching your savings fly out the door?

Here in an SLTV exclusive video, "Cost Effective Marketing for Small Business", master business consultant, entrepreneur, and President of Piranha Marketing, Joe Polish, reveals to SpendLessTV.com viewers his three priceless top tips for marketing your business more effectively and efficiently.

Connect with Joe Polish:
JoePolish.com
JoePolishRecommends.com
The Genius Network.com Interview Series
Twitter: @jpolish

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Video Transcript: "Cost Effective Marketing for Small Business" a SpendLessTV.com Original video with Joe Polish:

Hello this is Joe Polish. I'm the president of a marketing company called Piranha Marketing and I'm doing this video for SpendLessTV.com.

I was asked, "You're an expert in the area of marketing. What are some of the things that people can do to spend less money if they're business owners?

And what do business owners need to do? They need to sell their stuff, whatever their stuff is. So, there's three things you need in order to sell something. You need a product or service, whatever it is that you do. You need a sales pitch or a marketing message. And you need a good delivery system.

So if you think about what most business owners do, they think about what it is they sell, their product or their services, you know, I'm a veterinarian, I'm a web designer, I am a doctor, I am a carpet cleaner, you know, whatever their product or service is, and then they spend money on all the different ways to deliver the message to people. The Yellow Pages is a delivery system. A web site, like you're watching me on this video - this video is a delivery system. Email is a delivery system. Face-to-face selling is a delivery system. Direct mail, postcards, the Goodyear Blimp, magazines - whatever - those are all delivery systems. And there's all kinds of companies out there that will take your money to deliver a message about your product or service. However, if the sales pitch, or marketing message - the part in the middle - is lousy, they you're going to spend money delivering a lousy sales message.

So, how do you actually put together a more effective sales message and how to you deliver it without spending a lot of money on advertising? Well, one thing you can do is you can create what I call E.L.F. strategies: easy, lucrative and fun, verses H.A.L.F. marketing strategies which are: hard, annoying, lame and frustrating.

And how do you replicate a sales message? You can enclone it. For instance, if I were trying to sell you something right now and I was doing it face-to-face no matter how effective I was, I'm limited by the clock. But if I were to record myself, duplicate it, and send it out to lots of people, that would be very effective.

So I'm going to show you one marketing tecnique that I used with an actual marketing program of mine. This is called, "Piranha Marketing, the Seven Success Multiplying Factors to Dominate any Market You Enter." Although we've sold thousands of these, I still can't remember the whole title, but nonetheless, there's a sticker on the cover of it, and this is sold by a company called Nightingale Conant, they're the largest producers of audio learning programs in the world, and this is their #1 selling marketing program. Before someone even opens up the package when they get it in the mail, if you go to nightengale.com and order this, or joepolish.com, which is my website, you can order it there too, there is a sticker on the cover, and it says: Warning! Don't open this package! Before you even open this package, call to hear a free recorded message from the author, Joe Polish. Joe has an important message, blah, blah, blah. Now, what I do with this pre-recorded message is I explain some of the things they're going to learn, some of the benefits that they're going to get out of this program.

Now think about whatever it is that you sell. Could you put a pre-recorded message on it? On your business card. Say you're a sales person, and you have a nanny service and you want to educate your prospects about why they should do business with your nanny service verses someone else. Well, you could go and hire an employee, a whole sales force of sales people to go out and do it, or, you could spend about 20 bucks a month and you can get a 24-hour pre-recorded message, and you can deliver a 5 to 10 to 15-minute brilliant, articulate, awesome message about your service to people. It works 24-hours a day, 7-days a week, never complains about a headache, always shows up on time, and always delivers an awesome, articulate message. That's way more effective than paying to have human beings do it, because a robot can do it.

So you can spend an enormous amount LESS money on marketing an advertising if you automate what it is you're saying and how you're saying it. We call that, "education based marketing."

For instance, here's: "A Consumer's Guide to Carpet Cleaning." Now, this is a printed guide, it's also used on a web site, and it's used by thousands of carpet cleaners that actually use my strategies all over the world, and it's also a script for 24-hour message. So, someone, instead of making a decision based on price, there's: read this guide you'll discover how to avoid: 4 carpet cleaning ripoffs, 6 costly misconceptions about carpet cleaning, (I got this one memorized) crawling critters and craudid guide to the slime, grime and livestock, that are seeping, creeping and galloping through your carpet, 8 mistakes to avoid when choosing a carpet cleaner, the importance of value and price. And when people open it up and they find: Dear homeowner, choosing a carpet cleaner isn't easy. Why? Because you're bombarded with misleading advertising confusing claims and simply bad information from super low prices and high pressure sales to unqualified technicians and near worthless methods. How do you ever find a qualified, competent qualified carpet cleaner? You start by reading this consumer guide. In this fact-filled you'll discover all those things. We wrote this guide to help you better understand carpet cleaning. Now, with this information you can make an informed, intelligent decision. Cuz that's all consumers want to make anyway, an informed, intelligent decision.

The Number One question in all consumer's minds is: Who can I trust? And your job, if you're a sales person, or anyone for that matter, is to develop trust and rapport with other individuals. Because, the biggest fear that people have is: they're going to get ripped off. Or they're going to spend money and it's not going to be what they wanted.

So, if someone desires what it is that you're selling, the only thing that stands in their way of giving you money for it, is fear. Remove the fear, and they will buy.

One of the ways to remove the fear is, educate them in advance before you even physically talk to them. Let a robot do it, let a web site do it, let a video do it, let a free recorded message do it.

Everyone that has a business card, put a free recorded message on it. You can put free recorded messages anywhere. I have a Twitter page. Twitter.com/jpolish, you'll see a 24-hour pre-recorded message on my Twitter page. So I actually have people make a phone call and call there.

What does this have to do with Spend Less? Well, you can use a pre-recorded message to sift, sort, and screen prospects if you're selling something. If you need a landscaper for your home, if you need to hire someone, you can use a pre-recorded message to hire employees. . . you know, before you apply for this job call and listen to this 24-hour pre-recorded message or watch this video.

So think about canning and cloning yourself. Take your message, just like a musician would go into a studio, record their music and then distribute it to thousands of people. Think about what is the message that you want to say and how can you distribute it for very small amounts of money.

Whenever you're paying for advertising, think of advertising space, even if it's electronic, because it can be online or offline, think about it as real estate. You know, you can expand the amount of the message without paying for more ad space simply by using a free-recorded message, or a call to action that takes people to other places.

So not only is this effective marketing, not only is it very non-threatening, but it saves you enormous amounts of time, because say you're talking to people to deliver your message about your company and it takes you 15 to 20-minutes to have that conversation. Well, you can only have so many conversations in a given day, but if you can and clone that message you can have hundreds, thousands, millions of people actually listen to your message robotically, and that's how you save an enormous amount of money.

One of the ways to actually spend less is to just simply become more effective with how you communicate and what you communicate to. One of your most valuable assets is not just spending less money, it's spending less time, and spending less energy.

So my take on Spending Less TV is there's three things we can spend as human beings, we can spend time, spend money, spend energy. And if we spend time, money, and energy more effectively, it's just awesome.

And so I hope you learned something from those lessons, and if you need more information about any of my marketing stuff, JoePolish.com - like nail polish - and I have JoePolishRecommends.com, so if you want to learn how to find a free-recorded message service, just go to Joe Polish Recommends, and it's all free! You don't have to pay anything for it we just give you recommendations.

Thanks for taking the time to listen to me. I wish you the best. Take care.

Joe Polish, master business consultant, entrepreneur, and President of Piranha Marketing, reveals to SpendLessTV.com viewers his three priceless top tips for marketing your business more effectively and efficiently. Do More... For Less with the Money-Saving Tips & Videos on SpendLessTV.com - Get More for Your Money, and Your Life!